ID marketing

Economic impact of public events and wristband identification

Event organisers are particularly interested in the visitors' spending characteristics to estimate economic impacts of the event. Economic impact estimates and therefore crowd estimates are important to event organisers as they can provide sponsors with an indication of what their support has contributed to the community.

It is also important for event organisers to estimate crowds attending open access events so that organisers and sponsors of such events can make comparisons and analyse trends. Sponsors tend to ask event organisers the question, "What did we get for our contribution?" Estimation of economic impacts of an event such as a festival requires several elements, for example:

  • A defined economic region;
  • An estimate of the total number of participants;
  • The proportion of tourists in attendance from outside the economic region;
  • Average spending at the event by each participant; and
  • An income or employment multiplier.

Wizid's versatile printing and manufacturer supply capabilities provide wristbands and other identification products as customer identification and tracking devices when used in conjunction with our barcode technology. By using our identification products, especially wristbands, event organizers are provided with the tools to identify and control the access of small to large groups of patrons and service personnel while tracking each attendee individually. In particular, Wizid security wristbands using barcode technology are significant in their ability to capture data and therefore are able to provide event coordinators with an estimate of the number of people at their event. The information collected can also provided some guidance for planning for next year's event and, in the long run, more accurate estimates of the economic impacts of various types of events.

Gathering important customer behaviour data upon entry, developing a season pass/membership system that cannot be abused, controlling crowds while providing identification and access to events, are just some of the ways in which Zid products can help its events customers.

By turning your Wizid identification product into a competitive advantage with opportuinites that capture critical attendee and revenue data and transform the data into valuable information event organisers are able to optimise their valuable security resources.

Building your brand, promoting a product or event

Whether you have special print needs or you're looking for personalised identification items for that company function or special outing Wizid is ready to assist you. With us, you have access to hundreds of wristband identification and promotional products, extensive commercial printing knowledge and support services, and a comprehensive network of product supply manufacturers.

As an events and marketing professional, it is your job to manage successfully the identification and access control of patrons at your events and to promote your company to existing and prospective clients. Patron security these days is paramount. As well, your customers receive vast amounts of marketing and brand content every day, making it even more important for you to stand out from the competition. With the right support materials, you can be sure to readily identify and control those who attend your function while staying top of mind with your customers.

We have extensive experience in the supply of effective event identification and crowd access control products and can also provide cost-effective, memorable brand building opportunities through our custom imprinting capabilities.

Ticketing

Cultural and performing arts organisations, as well as museums, athletic venues, zoos, theatres and aquariums, depend on ticket and subscription sales to raise revenue. When ticket-sellers process orders, getting the details right really matters. And even though every salesperson can potentially handle hundreds of transactions daily, he or she must still treat each patron as a valued customer.

Managing patron relationships is critical to the success of not only the box office, but also the development office. From ticketing, membership and subscription sales to enhanced patron convenience and online sales, Wizid can provide you with customised printed tickets to easily support events, control patron access while personalising interactions with customers.

Tradeshows, conferences and special events

At Wizid we are focused on offering you a wide variety of wristband identification and promotional products to help you achieve your identification, crowd access control and brand building goals at tradeshows, conferences and any kind of special event or corporate function.

We recognise your desire to make your tradeshow, conference or special event experience a safe, secure and productive one. The time and effort put into security and patron identification and control and with the right products should translate into successful results.

It is also widely recognised that identification and promotional products, used in conjunction with a well conceived exhibit, conference or special event marketing plan, can develop name awareness, reinforce a message, build booth traffic, communicate appreciation and act as a reminder of your goods and services. Toward that end, Wizid has compiled an impressive array of affordable and effective wristband identification and promotional products.