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Examples & Case Studies
Motor Racing
A major motor racing event uses plastic wristbands as part of a system to prevent unauthorised use of around 3,000 credentials distributed to media, race sponsors and VIP guests. Those persons are required to wear credentials and wristbands on their wrists in order to gain access to the pits and areas where regular ticket holds cannot go. The wristband must be attached in the presence of race officials before credentials are issued.
Race promoters say the purpose of the system is to eliminate credential abuses. In the past children were seen in the pit area wearing valid press credentials as the race cars zoomed by dangerously close.
The system prevents the transfer of credentials from an authorised person to an unauthorised one.
Corporate
A leading champagne brand had disaster strike at a major event. It's traveling bistro/club provides catering; steak tartare, pate, brie cheese and strawberries in addition to 100 cases of champagne for the two day celebration.
They issued 600 badges for this particular event, but they ran into troubles due to badges they'd issued at previous events. At this particular event, they received around 1000 badges from legitimate guests, but members who couldn't attend passed on their badges to their friends! ...so they were hit by people they wouldn't normally seek to attract. To make matters worse, there were "double shufflers" i.e. legitimate guests who borrowed badges from acquaintances already inside the club, who slipped them to friends outside where they were able to enter without challenge. And there also members who sold their badges to outsiders after enjoying the hospitality.
Moral of the story... the club ran out of supplies, and it was an absolute PR disaster!
The following year they introduced plastic wristbands which couldn't be transferred and as a result of the wristband identification system the crowd was reduced from a boisterous 1000 to a manageable 500 and the celebration was a complete success.
Amusement and Water Parks
Uses: Entry Admission, Re-entry, Special Events, Picnics, Pre-Sale Tickets, Tube Rentals, Designation, Cash Bands.
- Entry Admission: When customer first pays for entry, bands are applied showing admission has been paid. Those not wearing a band, may be asked to show a receipt of payment or refused entry.
- Re-Entry: When a customer leaves the park, an ID band is applied to allow customer re-entry.
- Special Events: Some parks have special events taking place that have an added admission charge. Example: A concert may be taking place at the park. If customers would like to attend, they pay an additional fee at the door and a wristband is applied to allow entry into the concert.
- Picnics: Wristbands may be used to ID those customers who are there for a company or group picnic. This allows park employees to identify those who may attend the group picnic.
- Pre-Sale Tickets: Wristband may be given to a company or group prior to attending the park. This allows guests to enter the park with paid admission wristband and eliminate standing in lines.
- Tube Rentals: Used with matching numbers on inner tubes. Deposit is returned when inner tube and wristband are brought back to rental area.
- Designation: Can colour code bands as to which water slide customer paid to use. Also used for time limits on slides.
- Cash Bands: Wristbands have a value on them. Customer buys band, when customer uses an amount it is punched or crossed out indicating use. Eliminates having to carry cash.
Auditoriums and Arenas
Uses: Entry Admission, Special Area Pass, Press Pass, Back Stage Pass.
- Entry Admission: Used in place of tickets. Allows wearer access to arena without having to show a paper ticket.
- Special Area Pass: For VIP areas, special permit areas. Allows wearer to enter and exit specially designated areas by showing the ID band.
- Press Pass: Allows press into special areas or all areas.
- Back Stage Pass: Allows user behind the scenes of the event. Only those with wristbands will be allowed back stage.
Catering and Conventions
Uses: Identification, Food Passes, Entry Admission
- Identification: Helps caterer know who belongs with catered party. Can be used for company picnics that take place in a public area or park.
- Food Passes: People attending the catered party may be asked to show ID bands before being served their meal. Some caterers cut off the band after their meal has been served.
- Entry Admission: Used to identify those who are participating at special event within convention halls.
Hotels, Motels and Resorts
Uses: Pool Pass, Fitness Centre Pass, Age I.D.
- Pool Pass: Registered guests wishing to use the pool area are given a wristband allowing them to enter the pool area. This helps keep non-registered guests from using the hotel facilities.
- Fitness Centre: Registered guests are given a wristband allowing them to use the fitness facility.
- Age I.D.: Some hotels use wristbands in their nightclubs to identify those of legal drinking age.
Mortuaries
Uses: Identification, Special Handling.
- Identification: Used around the ankle. Usually carries name and case number of deceased. Can be written on with Visa markers. Helps eliminate tags falling off toes.
- Special Handling: Common colours used are Red, Yellow and White. Red and yellow bands are used if deceased is contaminated and coroner is to use caution when handling the body.
Night Club and Bar
Uses: Age Identification, Special Promotions, Designated Driver, Drink Limit.
- Age Identification: To identify drinkers of legal drinking age. Customers are asked to show I.D. and given a wristband. Bar tenders then ask to see the wristband when purchasing alcohol instead of I.D. Saves bartenders time.
- Designated Driver: Used on customers who are the designated driver within a group. These customers are not sold alcohol. Some bars offer free soft drinks to designated drivers as an incentive.
- Special Promotions: Wristbands can be dual numbered for give-a-way prizes or products. Customers tend to stay longer when where is a special promotion.
- Drink Limit: Wristbands tabs can be cut off after one drink. Second drink the band is cut off and no further drinks are served to this person.
Organisations and Clubs
Uses: Entry Admission, Special Events, Private Functions.
- Entry Admission: Allows member or guest into event.
- Special Events: Identifies who belongs at special events. Must be wearing a wristband to participate in special events.
- Private Functions: Wristbands may be given in advance to guest who are attending a private function. This allows entry into event.
Parks and Recreations
Uses: Water/Pool Pass, Field Trips.
- Water/Pool Pass: Used on customers who have paid admission to use the waterslide/pool area. Can also be colour coded for those swimmers who are not allowed in the deep end of the pool as well as those who do not know how to swim.
- Field Trips: Used on school children who are at the park on a field trip. Helps park personnel keep track of children who are part of a school group.
Play Centres, Childcare and Kindergarten
Uses: Identification.
- Identification: Used to identify child with parent. Can be dual serial numbered so that parent has matching number. Can also be colour coded for time limits into play centres. Parent leaves child at centre. Child is given wristband, parent is given matching numbered tab. When parent returns to claim child, numbers are matched.
Promoters, Concerts, and Tickets
Uses: Pre-Ticket Sale, Backstage Passes, Crew ID, Alcohol Control.
- Pre-Ticket Sale: Are applied to customers up to two days prior to ticket sales. Wristbands are pre-numbered. Day tickets go on sale, people line up according to number on bands. This eliminates people standing in lines days before tickets are on sale.
- Backstage Pass: Applied to guest who are permitted to be backstage during a concert.
- Crew ID: Applied to crew members for backstage entry. Only those with proper bands are allowed on stage.
- Alcohol Control: Used on those of legal drinking age. Helps keep alcohol lines shorter by checking ID only once. Some concert facilities use a separate station where one shows their ID and receives a wristband.
Skating Rinks
Uses: Entry Admission, Groups, Promotions.
- Entry Admission: Shows who has paid admission into the area.
- Groups: Identifies special groups within facility (i.e. personnel party, schools, etc.)
- Promotions: Dual numbered bands can be used for all night give-a-ways. Also, special events coming up may be advertised on the wristbands.
Racetracks
Uses: Pitpass, Seating.
- Pitpass: Used to identify those allowed in pit area. Usually a wristband is applied after visitor or authorised personnel has signed a waiver for insurance purposes.
- Seating: Can be used to designate stand seating. VIP passes are usually issued along with wristbands for double security.
School and Fraternities
Uses: Proms, Grad Night, School Bus Pass, Age ID.
- Proms: To identify those who have paid to attend the event.
- Grad Night: Used by Parks on Grad Night. Identifies participants. Can be colour coded by school group.
- School Bus Pass: This helps children find their bus and helps the drivers know which children belong on a certain bus.
- Age ID: Used on college campuses to identify those of drinking age. If student does not have proper ID showing legal drinking age, they are not given a wristband.
Sponsors
Uses: Sponsorship/Advertisement.
- Sponsorship/Advertisement: When a company sponsors an event, they can have their name or logo imprinted on the bands to show sponsorship. If they are a vendor at an event (such as Fosters) they can use the bands for alcohol control and have the Fosters' logo on the band for advertising. Sponsors usually help cover the full or partial cost of the bands.
Sporting Events
Uses: Entry Admission, VIP Pass, Press Pass, Designated Drive.
- Entry Admission: When customer first pays for entry, bands are applied showing admission has been paid. Those not wearing a band, may be asked to show proof of payment or refused entry.
- VIP Pass: Used for designated VIP areas. Must show wristband to enter VIP areas.
- Press Pass: Given to media as passes allowing access to special areas within facility (etc. locker rooms, filed).
- Designated Driver: Given to person within your group designated as the non-drinker. Some facilities will offer free soft drinks to those with designated driver wristbands.
Travel Agencies
Uses: Identification, Access.
- Identification: Used by travel agencies for group trips. Identifies who belongs with travelling party. Commonly used by college tour groups.
- Access: Allows members of travel group in and out of special functions, tours, bus transportation, etc.